An Advertorial Reported Like an Article

As the special projects editor at San Diego Magazine, I was in charge of the advertorial section of the magazine. This meant I came up with the editorial lineup for the advertorial section of each issue; I reported and wrote stories; and I edited stories written by other writers.

This story, on the changing dining scene, ran during the month of San Diego’s Restaurant Week. I approached it like I would with any other story, researching trends, interviewing people in the know, and then writing and editing it. The only thing that made it an “advertorial” story is that I made sure to include at least one advertiser as a source.