While St. Paul’s Episcopal Cathedral in San Diego participates in the annual Pride parade every year, we wanted to our message that God loves everyone reach a larger audience. To do so, we coordinated participation of the region’s Episcopal churches in the parade and, to make a real impact with this large group, I oversaw … Read more
St. Paul’s Episcopal Cathedral in San Diego has an active environmental group and every year they set up a booth at Earth Fair. However, if you visited the booth, there was no mention of the group’s connection to the church or why they were present at the event. They also had no way to formally … Read more
I created the messaging and creative direction for a social media series for St. Paul’s Episcopal Cathedral in San Diego, with each one focusing on a different target audience. For example, we targeted the Comic-Con audience when the convention was in town, while others targeted people looking for a traditional spiritual experience. This series took … Read more
I ran communications for a human resources outsourcing company and when a new sexual harassment law passed in California, we seized it as an opportunity to reach out to organizations through a series of postcards. I approached the job by finding out as much as I could about what the target audience was worried about … Read more