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  • Quick Tip: “every one” vs. “everyone”

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    08 May 2009 /  copywriting tips, quick tip

    Whether you are writing a website, brochure, advertisement, newsletter, or email, it’s important to look as professional as possible. That means getting your spelling, grammar, and word usage correct. So, here’s a quick reminder on a few words that we use all the time: “everyone” and “every one.” And remember that there’s a difference between them!

    • Use two words when you are referring to an individual item: “We used every one of those sales tips in our pitch meeting.”
    • Use one word when you are referring to all persons: “Everyone wants a bonus this year.”

    Zazou Marketing

    Tags: copywriting rules, copywriting tips, quick tip, spelling tip, writing

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