Good writing is getting its due once again. Every year Advertising Age publishes an issue called the “Book of Tens,” in which they create lists of everything from “Ad Songs of the Year” to “Dubious Attempts at Public Relations.”
This year they are planning to add a new category: “the 10 most intriguing, funniest, scariest, most compelling or most surprising magazine cover lines of the year.”
Ad Age’s 2008 “Book of Tens” included a list of “Covers We Loved,” which included this coverline-less Willie Nelson cover. Now a new category will celebrate the power of coverlines.
While coverlines are not written by copywriters, they do require the same skill. In order to write a cover line that sells a magazine, it needs to grab your attention and get you interested enough to pick up the magazine and buy it — usually in just a handful of words.
Yeah for Ad Age for recognizing the power of a few well-written words!
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