Some habits are hard to break, and it’s likely that these three will be among them for you. However, in order to make sure that your brochure, website, advertisements and other marketing materials are error-free, keep these rules in mind:
- Do NOT use the ampersand (&) to replace the word “and.” The ampersand should only be used when it’s in a formal name of a company. That means that yes, you do need to take it out of your headline (one of the worst offenders), and you need to take it out of your copy! I know that the rather fun character is cooler and easier to type than three more boring characters are, but that doesn’t change the rule.
- Speaking of formal names, do not use a comma before Inc. or Ltd. And before you publish a company’s name, make sure you are writing it correctly. There are plenty of well-known organizations that we think we know the name of, but we have it slightly wrong. For instance, did you know that it is the Smithsonian Institution, not the Smithsonian Institute?
- When you want to say “also” use “too,” not “to.” I know that you are saying, “Yeah, yeah, yeah. I learned that in grammar school.” But if you pay attention, you’ll be shocked to see how frequently people mess this rule up.
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