A couple of weeks ago I was driving on the freeway and a billboard caught my eye. There was an elephant walking out of a tar pit. The advertising copy read, “Elephant Odyssey. After 12,000 years, they’re finally back. San Diego Zoo.”
My immediate thought? “I need to go see that.”
And guess where I found myself this morning? Yes, at the zoo. In fact, when I arrived, I bypassed the flamingos, the panda from China and the aviary — my usual favorite. Instead I made a beeline for the Elephant Odyssey.
This is one of the few times that I can directly connect an advertisement to my behavior. And here’s how it worked: The ad design caught my attention; the advertising copy got me intrigued; and the total effect then got me to act on that interest. Bravo to this ad campaign!
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June 23rd, 2009 at 7:29 pm
Pretty good post. I just came across your site and wanted to say
that I have really liked browsing your posts. Any way
I’ll be subscribing to your feed and I hope you post again soon!