Advertising campaigns inevitably responds to the times. And, as we are all very aware: The times are now tough. Which is why some brands have eschewed upbeat ads that dominated the boom times, opting instead for sober messages that harken back to the Great Depression.
Here are a few examples, as covered in a New York Times article that ran yesterday:
- A Farmers insurance ad campaign talks about how the company was started “a year before the crash.”
Farmers insurance ad campaign refers to the Great Depression
- Retailer Brooks Brothers is reprinting advertisements from the 1930s.
- Print ads for Soyjoy bars describe how “the Great Depression turned the land of opportunity into a land of despair.”
The effectiveness of these ads will inevitably run the gamut. But I do wonder about the wisdom (not to mention the relevance) of talking about the Great Depression in relation to a food bar. Though, to be fair, I should reserve my verdict until I actually see it.
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