Whether sending a sales letter, memo, newsletter or even an e-mail, a typo or poor grammar can damage your credibility. To avoid embarrassing mistakes, take your proofing to a higher level. Here are a few tips to keep in mind:
- If you’re providing a phone number or URL, dial the number or copy the URL into a web browser to make sure it’s right.
- Some words need to be capitalized, but with others it’s a style choice. It’s easy just to fall back into old habits, which may or may not be good ones. So, when you are writing, work at paying close attention to which words you are capitalizing and which words you are not. Then make sure you are consistent throughout your document. For instance, if you capitalized one person’s title, make sure you capitalize everyone’s titles. (Or don’t capitalize any of them!).
- This may seem like a no-brainer, but if you mention a brand name, spell it correctly. With the Internet at your fingertips, you have no excuse for not typing the name into your favorite search engine to check the spelling. You’ll be glad you did. It’s much easier than responding to a client or colleague who corrects you!
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