I was hired by a company that brokered carbon credit transaction. If you don’t know what that is, you’re not alone. Most people they approached didn’t know what carbon credits were, let alone what brokers did. My job was to help them sell their services but to do that, I had to educate their prospective client. This brochure does just that. It walks the reader through what the market is and why you want to hire a broker. Since it’s a lot of information, and is quite dense, I broke up the content into sections, made headlines to draw your eye, and inserted bullet points wherever I could. And, of course, I spoke the audience directly, using the word “you,” while also telling them how they would benefit.