Social Media Posts Had 1200+ Engagement Each

I created the messaging and creative direction for a social media series for St. Paul’s Episcopal Cathedral in San Diego, with each one focusing on a different target audience. For example, we targeted the Comic-Con audience when the convention was in town, while others targeted people looking for a traditional spiritual experience. This series took on a life of their own as they were liked, loved, commented on, and shared. Ultimately, each one reached thousands of people organically.