Direct Mail Series

I wrote dozens of stories for Scholastic Inc., both for their online news site and for magazines that went to classrooms. This story was one I wrote for Scholastic Scope, which has a goal of providing non-fiction stories that will fascinate, inspire, and challenge students.

After an editor at Scholastic interviewed Whoopi Goldberg, I was given the transcript. It was then my job to gather interesting tidbits that would demonstrate how Whoopi Goldberg had overcome difficult times, and to write it into a story and sidebar with a separate focus that would get children thinking.

The biggest challenge when writing for children is that it takes great skill to say a lot in very few words. You continually need to cut down the words without cutting down the content–a practice that made me a better writer overall.  

Advertising Series

I created the messaging and creative direction for an ad series, which ran over a period of six months in two community newspapers. I hired and managed a graphic designer to help create a template design. I also posted them on Facebook, where they took on a life of their own as they were liked, loved, commented on, and shared; ultimately they reached thousands of people organically.