Zazou Marketing - Copy Editing Marketing Writing


Website Content

Your words can be a powerful sales tool. Which is why Zazou Marketing’s writing, editing and proofreading services deliver the words that sell your products or services. Our expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone. So, whatever your needs, whoever your audience, we craft words to sell your service or product.

Please read the below article about website content to learn more about this service. And feel free to call or email any time to find out how we can help you.


Website Content


Putting Your Website Content To Work for You

It’s not news that websites play an important role in your marketing plan. Gone are the days when websites were optional. If you have no website these days, you might as well not exist. Still, there is a lot of confusion about what the purpose of website content is. Often companies make the mistake of thinking it simply needs to present the company’s products and services. There is nothing wrong with that. But if you are investing in a website, why not make it worthwhile and use your website as a marketing tool? This means creating website content that turns visitors into customers or subscribers. In order to achieve this, there are a number of things that you need website content to do.

First, keep in mind that most visitors who come to your website are looking for something in particular. So, you need your website content to let them know that you have something to offer them. And you need to do this quickly. As you know, we have only a few seconds to grab a visitor’s attention, so your website’s content needs to grab them immediately. So, within a few seconds, your website content needs to let your visitors know that they are in the right place.

After you have grabbed your visitor’s attention with your website content, you need to keep them there. Now your visitor is looking for confirmation that his or her first assessment was right. He or she is scanning the website content at this point to make sure you really do offer what he or she is looking for—so make sure you give it to him or her.

The next step is to get your visitor to take action, which may mean picking up the phone, sending you an email, giving you his or her contact information or giving you a credit card number. This is a big step, so your website content needs to really educate and reassure your visitor at this point. The key is to make sure that you are answering your visitor’s questions or concerns about your product or service. You also need to make sure that you are establishing your company as trustworthy and professional.

To complete whatever action you are asking of your visitor, make it as easy as possible on him or her. Make it simple for your visitor to contact you. Or, if you are asking them to give you information or their credit card, keep the process short. Remember that the last thing you want is to lose them at the last second because you didn't create enough trust or make the process easy enough on them.

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