Your words can be a powerful sales tool. Which is why Zazou Marketing’s writing, editing and proofreading services deliver the words that sell your products or services. Our freelance writing expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone. So, whatever your freelance writing needs, whoever your audience, we craft words to sell your service or product.
Please read the below article about freelance writing to learn more about this service. And feel free to call or email any time to find out how we can help for your freelance writing needs.
When it comes to marketing materials, there’s more to freelance writing than mastering grammar and adding flare to a sentence. Good freelance writing in this capacity sells your service or product. The concept of freelance writing that many forget, which is why you will find good writers are often lacking when it comes to writing marketing materials. Here’s the clincher to remember: Good freelance writing for marketing materials does three things, it…
- Grabs the readers’ attention
- Communicates a message
- Persuades the reader to act
It is only when your brochure or website, or any marketing material for that matter, does these three things, that it is effective. Simply, good freelance writing uses winning words to sell a product or service.
How exactly should freelance writing for marketing materials achieve these three things? First, let’s start with what your copy should not do. It should not be arrogant and boastful. People are bombarded with advertisements and marketing materials that claim that they are bigger and better than their competition. They are also fed a lot of weightless marketing terms. People are tired of these tactics, so it’s best to avoid them.
Also, don’t try to impress by using big words, industry terms and long winded explanations. You’ll only confuse your reader—and will lose them in short order.
Instead, your marketing materials need to be meaningful, interesting and clear. That means that the substance of your freelance writing should include a description of services and products. But it should be more than just that. You should provide enough information about your product, service or company so that your prospects can decide for themselves if you deliver what they need.
To do so, your freelance writing must create marketing materials that are succinct and inviting. Since you can’t expect your reader to dedicate much, if any time, to trying to decipher your message, it is essential to keep it clear and simple.
An informative, grabbing headline is the first line of business. The next order of business is brief, but informative copy. This copy explains not only what the product is, but why it solves your problems. And it does it in a persuasive way, without seeming like it is trying to sell.
Simply put, the ability to write attention-getting, communicative, persuasive copy is the key to freelance writing for marketing materials.