Your words can be a powerful sales tool. Which is why Zazou Marketing’s writing, editing and proofreading services deliver the words that sell your products or services. Our expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone. So, whatever your needs, whoever your audience, we craft words to sell your service or product.
Please read the below article about what a content writer offers to learn more about this service. And feel free to call or email any time to find out how we can help you.
Writing for websites is not entirely different than writing other marketing materials; however, it does require a content writer to pay attention to unique characteristics of the web. One crucial thing that content writers need to keep in mind is that when visitors arrive at your website, they already have a purpose in mind—as opposed to other marketing documents, in which you usually need to tell them why they are reading it. So, a content writer needs to fulfill the website visitor’s expectations.
The good news about website content is that people will read things that interest them—and if visitors arrive at your site, you already have an open door to capturing their interest. So, to keep them there, you obviously need to give them what they are looking for, whether that means selling a product or service, educating the visitor or instilling confidence.
In addition, content writers need to keep website content simple—though, not dumbed down—and clear. One way that a content writer can keep things simple and clear is to cover only one topic per page. (This is not true on the homepage, however, which should give a general overview of the products or services.) By covering only one topic on each of the other pages, your content writer helps your visitor stay focused without confusing them.
It’s also important for the content writer to keep your message simple. This is a bit tricky, as you can lose a visitor if your content is too convoluted, but you can also lose a visitor if you simplify the message too much. So, the content writer needs to manage this balancing act and make sure that enough information is being given to educate and persuade the reader, but not so much information is being given that your visitor is overwhelmed.
Perhaps one of the most important things for a content writer to keep in mind is that visitors scan website copy. This doesn’t mean that your content writer should bullet point all of your thoughts, however. What it does mean is that you need to make it easy for your visitor to find what they are looking for. So, your content writer should make use of headlines, subheads and short paragraphs, among other writing devices.